Thursday, August 28, 2014

PCG Managing Partner Named President of Nuclear Energy Industry Organization

At PCG, we pride ourselves on being the leading experts in industry communications, especially in technical fields like nuclear power. Rightly so, since our staff members are active participants in industry organizations like the American Nuclear Society, Utility Communicators International, International Atomic Energy Agency, Nuclear Energy Institute and others.

Now, we can also proudly share that our staff includes the president of one of the most respected nuclear energy industry organizations. Mimi Holland Limbach, our managing partner, was just inducted as president of the Pacific Nuclear Council (PNC). Mimi will serve in this role until 2016.

The PNC is an organization composed primarily of nuclear societies and associations from nations around the Pacific Rim. This organization provides best practices to those nations through its working groups, which address key industry issues and areas for improvement.

Mimi’s formal installation took place yesterday evening at the PNC’s 19th biannual international gathering, the Pacific Basin Nuclear Conference, held in Vancouver, British Columbia.

Please join us in congratulating Mimi on her new position!

Mimi taking the helm of the PNC

Friday, August 22, 2014

The Horror of the Blank Page

Here at PCG, we help clients communicate effectively through almost every form imaginable, except skywriting (so far) – from press releases to infographics, from presentations to online advertising. But no matter how the information is delivered, it all begins the same way: with words on paper, or on a screen.

So even deep into the digital age, we still emphasize the basic skill of effective writing. Get the messages clear, get the storyline clear, and then present it in a persuasive, appealing style.

The hardest part is getting started. That was the subject of an in-house tutorial led by our partner Leonard Greenberger. He was the right tutor since last year he published his own book, What To Say When Things GetTough: Business Communication Strategies for Winning People Over When They’reAngry, Worried, and Suspicious of Everything You Say (McGraw Hill Education). And he admits that the hardest part was filling up the first page.

So he began the session with two telling quotes from major writers:

When asked about the most frightening thing he had ever encountered, Ernest Hemingway – the war correspondent on the ground in both World War I and World War II – answered, “A blank sheet of paper.”

And Stephen King, the master of horror, once said, “The scariest moment is always just before you start writing.”

They reminded me of one of my own favorite quotes about writing, from the journalist and author Gene Fowler: “Writing is easy. All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead.”

Good writing isn’t for the queasy. Maybe that’s why it’s so rare.

Monday, August 4, 2014

A few of our favorite things

If you haven't checked the 'Recommended' section of our website lately, we've added a few more of our favorite things that we love to share.

A Do-Not-Miss Site in Washington: The Newseum ( It may be the world's only museum focused on journalism, and it's a winner. It covers the history of communications media, its evolution into the electronic and digital eras and its impact on U.S. history and politics. For anyone with the least interest in communications, it's easily worth a half-day stop - and you'll probably want to come back for more.

You may think you get too many emails every morning, but we're betting that you'll add one more - the daily offering from Delanceyplace ( Every weekday it sends out a brief excerpt from a nonfiction book. It may be old or new; history, philosophy, biography, politics; from a famous book or an unknown one – but it is always interesting, and usually fascinating. Where did the term ‘white collar’ come from? Why did the American Revolution actually begin in 1763? How was Albert Einstein not just the father of nuclear energy, but also of solar power? You’ll find a tidbit like that every morning.

Restaurant: One of our favorites anywhere is Rasika (, both in Penn Quarter, just off 7th Street NW, and in the West End, on New Hampshire just off M Street NW (and way too close to our office). You may think you've had Indian food, but nothing like this. Modern, amazingly creative dishes in a sleek high-tech setting. The crispy spinach alone is worth a trip to DC. Come see us and we'll introduce you.