Monday, February 24, 2014
How to Communicate a Brand
Contractor’s
Compass,
the magazine of the American Subcontractors Association (ASA), published an
article by PCG’s own Nathan Petrillo in its February issue devoted to marketing
strategies. Nathan discusses how businesses in the building industry can
evaluate, improve and communicate their brands. “One of the most challenging
things for many companies is how to communicate about a brand. The first step
is to think about the main things – or messages – you want people to know about
your company. These messages should be concise, clear and compelling,” said
Nathan. You can find a copy of the article on pp.14-15 in an e-copy of the
magazine: http://www.asaonline.com/eweb/TCC/TCCFeb2014/index.html.
Nathan is very familiar with marketing and communications for this sector. He
is a member of the Construction Writers Association, and beginning in mid-2015,
he will serve a one-year term as the organization’s president.
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Great post,thanks for sharing
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