How to Communicate a Brand

Contractor’s Compass, the magazine of the American Subcontractors Association (ASA), published an article by PCG’s own Nathan Petrillo in its February issue devoted to marketing strategies. Nathan discusses how businesses in the building industry can evaluate, improve and communicate their brands. “One of the most challenging things for many companies is how to communicate about a brand. The first step is to think about the main things – or messages – you want people to know about your company. These messages should be concise, clear and compelling,” said Nathan. You can find a copy of the article on pp.14-15 in an e-copy of the magazine: http://www.asaonline.com/eweb/TCC/TCCFeb2014/index.html. Nathan is very familiar with marketing and communications for this sector. He is a member of the Construction Writers Association, and beginning in mid-2015, he will serve a one-year term as the organization’s president.