Friday, April 26, 2013

What to Say When Things Get Tough – PCG Partner Leonard Greenberger‘s Book is a Great How-to Manual

At Potomac Communications Group, we’re well known for our work in helping clients communicate credibly in a crisis or when stakeholders are angry about a decision that will affect their community or when they don’t trust you or the industry you represent. So, I’m very pleased to announce the publication of PCG Partner Leonard Greenberger’s first book, What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They’re Angry, Upset, and Suspicious of Everything You Say.

In the book, Leonard uses many of PCG’s real-world experiences to illustrate how to win people over by understanding how people assess risk in tough situations, how to send the right verbal and non-verbal messages, and how to establish and maintain trust and credibility. He also provides basic training on how to conduct media interviews, including a fool-proof model for answering difficult questions.

Published by McGraw-Hill, What to Say When Things Get Tough represents the perfect reference book for any tough situation – from calming an angry customer to siting a controversial industrial facility. Win Porter, former Assistant Administrator for Solid Waste and Emergency Response at the U.S. Environmental Protection Agency, said, “Every business professional should have a copy on the shelf and pull it down whenever a tough situation presents itself.”

To learn more about the book, order copies or book Leonard for a speaking engagement, please visit our book webpage at www.pcgpr.com/whattosay

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