Wednesday, March 20, 2013

Why PR People Should Care About International Commodity Prices

I am sitting at an International Monetary Fund (IMF) conference where a panel of experts are discussing international commodity price fluctuations. The only communicators in the room are me and my two colleagues from PCG. Thanks for inviting us IMF.

Why am I here? Is it because I love energy economic theory and its geopolitical implications? Am I trying to living the DC dream of hanging out with smart people talking about big policy issues? Did I get lost on my way to the George Washington University Chick-fil-A?

I am here because the best public relations practitioners know their topic almost as well as those they serve. PCG aims to be able to talk shop with economists and engineers and translate for mom and pop. We aim to bridge two worlds.

There are times when I run into communicators who are all flash and no substance. That is not who we strive to be at PCG.

So I have to go for now, they are talking about US imports of Nigerian and Angolan Crude. Good stuff right?

- Posted using BlogPress from my iPad

Location:Washington DC

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