Thursday, June 14, 2012

Social Media Strategies Are Eating My Brain




Today is day 3 of the Utility Communicators International conference in Denver, Colorado, and if there is one theme that seems to work its way into every speaker's presentation, it is the urgent need for a social media strategy.

Currently, a rep for Living Social is telling us how utilities can use their product to help customers. Earlier it was Yammer. During this conference, we have Facebooked and Tweeted our way along and considered the power in OPOWER. I feel like the social portion of my brain is beginning to melt.

Why are we so obsessed with social media? Haven't we figured this all out?

NO!

That is why these conversations persist and why utility communicators are scrambling to pull a traditionally stodgy industry into a hip social world. Listening to the conversation here I would say success is closer than you may think.

Companies like Southern Company, San Diego Gas & Electric and Southern California Edison actually scored in the top 150 in a recent social media brand index study conducted by Market Strategies International.

I would write more but I have to go tweet, Facebook and check in to finish off this post. After that I will need a strong coffee and a social lobotomy.

See you on the twitters.

- Posted using BlogPress from my iPad

Location:Denver, Colorado

Thursday, June 7, 2012

PCG at the ASAE MMCC

We dove in deep at the American Society of Association Executives’ (ASAE) Membership, Marketing and Communications Conference (MMCC) in late May. In addition to attending a number of very educational “learning labs,” PCG co-sponsored a Happy Hour on the first day for association communications professionals that attracted more than 100 people.

On the second day, I joined PCG Staff Associate Marge Wasson and two others for a panel discussion on boosting non-dues revenue with integrated sponsorship programs (ISPs). Along with our client, Mike Boa at the Casualty Actuarial Society, and major ASAE sponsor Lauren Janik of TMA Resources, we shared 11 principles on which non-profits can build effective ISPs. They included knowing your assets (what you have to sell), your members (what they’re comfortable with) and your sponsors (what they hope to accomplish by signing up as a sponsor).

The ISP we created for CAS has been very successful. Revenue and sponsors are up almost 50 percent since the program began two years ago, and we’re working with CAS to expand the program to encompass two new events coming in 2014. If you’d like a copy of the presentation we shared at the MMCC, drop me a note at lgreenberger@pcgpr.com.