One of the great things about PCG
is the opportunity to work with Bread
for the City, a D.C.-based non-profit organization that provides food,
clothing, legal and social services, medical care and a host of other services
to those in need in the District. Last
year, PCG began a partnership with this organization, developing a Metrobus advertisement to support BFC’s workplace giving
campaigns.
This year, we’ve expanded our support of BFC, running a
full-blown marketing campaign to increase workplace giving to BFC through the Combined Federal Campaign (#61733)
and United
Way Workplace Campaign (#8219). You may have already seen a few of our
advertisements; they’ve been included in special sections of DC’s metro
publication Express. We’ve also placed two Metrobus transit shelter ads at
23rd & I NW and 23rd & Virginia Ave NW. And look for the new outdoor building
banners now hanging at BFC’s two service centers!
Our outreach has also included a substantial social media
component. All our collateral materials have featured QR codes, so passersby
can easily scan it and make donations on the spot. BFC updated their Facebook page with
attention-catching images to support the campaign. They regularly publish posts
and tweets about workplace giving, and they’re running a Facebook ad campaign
to educate people about the process.
The campaign has only been running for a short time now, and
we’ve already received an overwhelming positive response. One person who saw
the transit shelter ad even requested a copy to hang in her office!
So keep a sharp eye out for BFC’s campaign
through December! We certainly will be.
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