Tuesday, August 28, 2012

From Regional to National - and International

We’ve come a long way from our roots as a small regional public relations firm serving associations in Washington.

That thought leaped out at me as I looked over our current client list. Just among the dozen new clients for 2012, I realized that three are in Illinois, two in California, one in Colorado and one in Kentucky. And while four are trade associations and professional societies, three others are government agencies and five are corporations.

Our national – and even international – reach also comes through in our staff’s travel records. Over the past year our on-site work with clients has taken us to Colorado, Connecticut, Florida, Idaho, New York, North Carolina, Tennessee, Texas, Washington State, Wyoming, all over the Mid-Atlantic Region, and even the Republic of Korea and the United Arab Emirates (with Austria on the horizon). And that doesn’t even approach the clients we are serving through Skype and other remote communications.

It makes us proud of the breadth and diversity of our practice. And it keeps our travel agent busy.


Thursday, August 16, 2012

Media Credibility Takes Another Big Hit

The major news media may be pumping out information around the clock. But to a great extent, the public isn’t buying it.

A new media credibility survey by the Pew Research Center for the People & the Press shows that the public’s trust in the media has suffered a major drop-off in the past two years. Overall, only 56% of the public has a positive view of the “believability” of 13 major news organizations. That marks a steep drop from 2010, when the number was 62%. And as recently as 2002 the positive number was 71%.

The two most believable news organizations are “local TV news” (65%) and CBS’s 60 Minutes (64%). At the bottom of the list are The New York Times, Fox News and USA Today, all with 49% positive.

Not surprisingly, given our political climate, the results were highly polarized. MSNBC gets a 69% positive rating from Democrats and 32% from Republicans; Fox News, 37% from D’s and 67% from R’s. In general, Republicans have much less faith in the believability of all national media. For every source tested – networks, cable channels, national newspapers, local TV and newspapers – Democrats were more positive than Republicans, except for Fox News.

The most consistent performer over the past decade is Local TV News: 68% of the total public had a positive view of it in 2002, and that number has dropped only 3 points, to 65% this year. Why is it avoiding the deep decline? I’ll bet it’s because local TV news doesn’t get very involved with politics. A smart move.