Thursday, June 14, 2012

Social Media Strategies Are Eating My Brain




Today is day 3 of the Utility Communicators International conference in Denver, Colorado, and if there is one theme that seems to work its way into every speaker's presentation, it is the urgent need for a social media strategy.

Currently, a rep for Living Social is telling us how utilities can use their product to help customers. Earlier it was Yammer. During this conference, we have Facebooked and Tweeted our way along and considered the power in OPOWER. I feel like the social portion of my brain is beginning to melt.

Why are we so obsessed with social media? Haven't we figured this all out?

NO!

That is why these conversations persist and why utility communicators are scrambling to pull a traditionally stodgy industry into a hip social world. Listening to the conversation here I would say success is closer than you may think.

Companies like Southern Company, San Diego Gas & Electric and Southern California Edison actually scored in the top 150 in a recent social media brand index study conducted by Market Strategies International.

I would write more but I have to go tweet, Facebook and check in to finish off this post. After that I will need a strong coffee and a social lobotomy.

See you on the twitters.

- Posted using BlogPress from my iPad

Location:Denver, Colorado

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