Wednesday, May 2, 2012

Newspapers - Trying To Fight Back?

It appears that the “dead-tree” media may be fighting back. We’re seeing signs of a resurgence in daily newspapers – largely because they may be figuring out how to make the digital world work for them.

According to new circulation reports, daily newspapers halted their long decline and showed a slight increase in the last six months. And their Sunday editions gained a full 5 percent. These numbers count print sales and paid digital subscriptions.

The biggest winners seem to be those that have stopped giving away their content online. Today's Poynter Institute blog points out that the biggest Sunday gainers – Dallas Morning News, New York Times and Newsday – have all put up “pay walls” to charge readers for regular access to their coverage. And many of the biggest losers were those that continue to give it away. It doesn’t take much of a crystal ball to see where that leads.

Another Poynter item today about the relevance of traditional media is even more intriguing. An NPR staffer dug into the recent State of the News Media report to try to find a flaw in one of its findings. But nope, it turned out to be real: 22 percent of the Gen-Y’ers polled – people born in the ‘80s and ‘90s – do indeed admit to reading a real newspaper at least every other day. That’s well below all adults (40 percent). But still . . .

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