As a first endeavor, our project team, which includes Karen Heinold, Barbara Longsworth and myself, developed an advertisement that appears on several Metrobuses in the District through the end of this year. The intent is to encourage pedestrians and others to support BFC’s Combined Federal Campaign (#61733) and United Way Workplace Campaign (#8219).
We incorporated a QR code in the body of the ad so that people can easily scan it and make a donation right on the spot. It also allows those interested in giving to save the donation link from their smartphones and electronic notepads to reference later.
All in a day's work! :)