Thursday, October 27, 2011

Long Live The Cloud

I am completely dependent on Dropbox. I quickly switch between my iPad, Iphone and PC working on important client deliverables and saving them in one place with ease. It is the power of cloud storage at its finest and, much like e-mail, Facebook and many other innovations before, I have trouble remembering a time when their wasn't a virtual drive available to me. Because of this addiction, and the fact that I am a sucker for a teasing headline, I couldn't help but share a link that caught my eye via Twitter from CNET.

4 Killer Dropbox Tricks


I am putting this on the blog today because, who doesn't want killer tricks? And secondly, because it is a great example of Twitter headline writing that can grab views. It is informational and promises value you can use if you only click on the link.

As communicators who are often tasked with creating catchy Twitter headlines for clients, we should remember to think about what catches our eye and apply this standard to our own social media approach.

If all else fails, add the word "killer" or "crazy" or some other equally outrageous term to your next post. It won't always work, but it will make you feel hip and relevant. See you in the cloud.

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