|Courtesy of Yahoo Sports|
This kind of lame spin-doctoring just doesn't work. It is always the best PR policy to tell the truth and find a different way to work on your image.
The team could have easily said, "While we don't share all of Tom's thoughts, we echo his desire for our fans to show up and loudly cheer for the home team." That would have been the end of the story and this brief episode would have been kept brief by utilizing the truth. The team's cover up effort has now made the story a brief internet sensation.
So what can we learn? Weak attempts to "spin doctor" embarrassing stories often leads to more pain, but the truth can set you free (eventually).