It’s always nice to be recognized for a job well done. It happened to us recently in an article published in the monthly magazine of the American Society of Association Executives that recounts PCG’s recent work with the Casualty Actuarial Society (CAS).
Trade associations and professional societies are looking for new ways to raise non-dues revenue, and new or expanded sponsorship opportunities are an increasingly popular option. CAS hired PCG to expand its offerings and develop an integrated approach that would provide existing sponsors with new opportunities and bring additional sponsors into the program.
“A smart new sponsorship strategy involves working collaboratively with interested sponsors to create bundled packages tailored to their budget, interest and market,” the article in Associations Now states. “CAS and PCG took this approach when it created the Society Partners Program two years ago. Offered on an annual basis, the program requires an upfront commitment and investment from sponsors, who can then select from a menu of media through which to deliver their messages.”
Our resident marketing expert, Senior Associate Marge Wasson, credits the success of the new CAS program to the fact that it makes the most of the Society’s assets and offers maximum flexibility for sponsors.
If you subscribe to Associations Now, we encourage you to read the full article by Jennifer J. Salopek in the June issue. Page 42.