Monday, October 18, 2010

Getting Serious about Solar

“People see you as hippies on a mountaintop.”

That’s how Democratic political pundit James Carville described the solar power industry during last week’s Solar Power International 2010 show in Los Angeles. The event is the world’s largest solar power trade show and attracted more than 27,000 people to discuss the explosive growth of solar power in recent years and make plans for the industry’s future.

PCG's client, the Solar Electric Power Association (SEPA), is one of the two main sponsors of the show each year, along with the Solar Energy Industries Association (SEIA).

While the future of the solar power industry may be challenged by historical perceptions that suggest it is not a feasible idea to meet the nation’s growing energy needs, Mr. Carville’s perception doesn’t reflect the reality on display last week.

When an industry outgrows the state of California (as solar has – the show is moving to Dallas next year because no convention center in California will be large enough for next year’s SPI), it’s past time to take it seriously. The fact is, solar has come down from the mountaintop, rolled up its sleeves and now looks better suited to the boardroom or shop floor than the Ultimate Frisbee field.

PCG is proud to be on SEPA’s team as we continue to change the conversation from “hippies on a mountaintop” to “serious engine for economic growth.”

- Potomac Communications Group

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