Monday, June 7, 2010

À la vôtre (cheers) to another great ECTC and CPMT awards luncheon

We’re excited to celebrate our 10th year working with the IEEE Components, Packaging & Manufacturing Technology Society. In addition to our continued marketing communications support, once again, we had the pleasure of promoting registration and call for papers for the Society’s largest sponsored event – the Electronics Components and Technology Conference - held June 1 – 4 at the Paris Las Vegas Hotel.

Last year, we established a presence for the conference on Linkedin, Facebook and Flickr. To build upon the momentum, we developed a social media strategy to increase continued dialogue amongst conference attendees after the event and show value to non-attendees in hopes they will participate in 2011 in Orlando, FL.

Each year, CPMT recognizes the best in microelectronics technology during an awards luncheon at ECTC. In addition to creating the luncheon theme and all supporting materials and providing production support for the event itself, our job is to make the CPMT luncheon a memorable experience for the award recipients and roughly 800
attendees from around the world, and market the value of CPMT membership.

Given the Parisian flare of the conference hotel, we used the city’s famous painters as inspiration for this year’s awards luncheon theme - “Celebrating the Masters of Microelectronics Technology.” The attendees loved it. In fact, the PCG team caught several of them creating their own masterpieces at the luncheon with the watercolor kits we created: paint sets with commemorative CPMT labels, paint brushes and sheets of watercolor paper printed with the CPMT logo.

À la vôtre (cheers) to another great ECTC and CPMT awards luncheon.

- Potomac Communications Group

1 comment:

  1. The ECTC ExComm thanks Potomac Communication Group, and in particular Jackie Hampton, for the great marketing/promotion support and we have received over the years!