
We asked participants to tell us where they get information about the home improvement products they buy, and then to rate those sources in terms of how much they trust them. By far the most common and trustworthy source of information: recommendations from family, friends, and neighbors. This confirms what national surveys have said for years: the information we trust most comes from people like ourselves.
Participants also told us that while they spend a lot of time shopping in retail stores and surfing the Web, they don’t necessarily trust what they learn there. And the good news for our client: NFRC is considered very trustworthy.
No comments:
Post a Comment