Thursday, March 4, 2010

Learn How to Select, Reject and Connect

PCG specializes in helping associations achieve their communications goals, and we participate in the American Society of Association Executives - the trade association for trade associations - to help keep ourselves current with the latest trends.

Association communications professionals can do the same, and the next big opportunity will come on Thursday, March 18, when ASAE's Communication Section Council will sponsor Select, Reject, Connect: How Communication Choices Matter. The half-day, in-person seminar will take place from 9:30 to noon at ASAE headquarters (1575 I Street, NW).

The seminar will provide tutorials on how to choose the right communications tools from among the dozens available to reach members, regulators, legislators and the media. Breakout sessions on media relations, print communications, ROI in communications, social media, streaming video/podcasts, and Web sites will draw from best practices identified from the most recent Gold Circle Awards. These awards annually honor the very best association communications in more than a dozen categories.

Click here to register. And if you can't make it on the 18th, check back because presentations and notes will be made available after the conference is over.

- Potomac Communications Group

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