Friday, January 29, 2010

Brace Yourself for the Sonic Boom

Look for unrivaled prosperity, extraordinary innovation and extreme uncertainty in the years ahead as globalization continues at unimaginable speed, moving us toward not just the next boom but, rather, a sonic boom in economics and culture. So says author Gregg Easterbrook in his new book, Sonic Boom: Globalization at Mach Speed just out from Random House.

Oh, and don’t expect to enjoy the sonic boom. Chaos will rein supreme, he says, even as things get dramatically better.

As in previous books, Easterbrook loads his latest work with facts that knock down dozens of widely held myths and misperceptions, which he says are mostly fostered by the news media. And speaking of the media, he offers some choice observations on the Fourth Estate.

Unprecedented competition brought about by hundreds to broadcast and cable channels, the internet and social media is actually enabling the media to be “faster, more compelling and more accurate,” he says. But the news media’s business model, which focuses on making people uneasy and discontented, means even greater obsession with negative stories.

Sonic Boom is classic Easterbrook, the contrarian optimist. After all, he wrote most of the book’s predictions of economic growth and prosperity even as the nation’s financial system teetered on the brink of collapse.

Pick up a copy if you’re looking for something readable, provocative, amusing and alarming.

- Potomac Communications Group

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