I had the pleasure of attending and co-presenting at the meeting. The attendance has historically been very strong and this year, the turnout was double that of 2008.
Melissa Meinzer, managing editor at Military Spouse Magazine, and I discussed effective ways in which DSA's member companies can leverage social media to help with their media outreach. For example, I shared stories on how I’ve used LinkedIn to pitch

Other tips we shared: Take advantage of the media convergence. It allows greater visibility and reach, increases search engine optimization and has interactive components to help engage your audience. Look at social media as a supplement and not as a replacement… for now at least. And lastly, start today… literally. Share links to coverage via Facebook or LinkedIn. Embed videos of recent coverage (from news sites that allow you to do so) onto your own corporate Web site or blog.
A few years ago, who would have thought that a marketing conference would devote two full days to social media and Internet marketing? Times are indeed changing, and I’m glad I had the opportunity to learn about DSA member companies’ use of new media – and to share some of what we’re doing at PCG to leverage social media on behalf of our clients.
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