When I was told I was going to be a part of the team securing D.C. media coverage for Magic Johnson, I just about fell out of my chair. We do a lot of media outreach at PCG, but this was different. Magic Johnson is an American icon, a boyhood idol for many and, as I would soon find out, one terrific public speaker.
Magic, in a partnership with Best Buy, came to Washington to talk to students at Bell Multicultural High School about entrepreneurship and the importance of education.
His visit was a huge hit. He captivated the 800 students in the Bell auditorium from the moment he took the stage. His celebrity helped, but it was his honesty that really won them over. He made it clear to his audience that he was one of them. He had grown up poor in Lansing, Mich., had struggled in school, and he knew first hand how difficult it can be to get ahead.
He spoke to the students and took questions from them for more than an hour and a half. They asked him about basketball-related subjects like Kobe Bryant and the Lakers. They also had pointed questions about living with HIV and how to get scholarships for college.
The opportunity to work in a school and experience the kids’ excitement was fantastic. We placed coverage of the event in The Washington Post, The Washington Examiner, several local blogs and on every local network affiliate as well as Comcast SportsNet. Check out Magic in action for yourself. Below is FOX 5’s coverage of the event.